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Lamborghini

There are 100,000 visitors who in 2017 went to visit the Lamborghini Museum of Sant'Agata Bolognese, a significant record!
With a two and a half increase in turnover in just two years, the museum space has attracted aficionados of every nationality: Europe, excluding Italy (which counts 30% of visitors) is the main catchment area with 42%, followed by visitors from America (15%) and lastly from the Asia-Pacific region (13%). In terms of visitor profile, 2017 saw a relevant number of under-18 fans and an increasing presence of women of over 35%.
This major success for the Lamborghini Museum is due not only to the recent restyling of the entire exhibition complex, which boasts a rich collection of historic and current models, but also to the exhibition on the legendary Ayrton Senna. When the exhibition dedicated to Senna came to a close, the Museum was completely reorganized. It follows Lamborghini's entire history with a classification of the models according to their engine type, right up to the Urus and to the two cars at the root of its creation: the LM002 and the extremely rare Cheetah.www.lamborghini.com
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